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Why We Buy Book [NEW]



Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.




why we buy book


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Really loving this! Beautifully designed app with well written summaries from a wide range of categories. Thanks to audiobooks for making my time productive when Im stuck in traffic. I really loved the custom made covers which makes them unique from other apps.


Read a brief 1-Page Summary or watch video summaries curated by our expert team. Note: this book guide is not affiliated with or endorsed by the publisher or author, and we always encourage you to purchase and read the full book.


We are always interested in buying good books. Generally we look for books of lasting value in good condition. For each book we wish to buy, we try to determine our selling price, taking both the local market and the Internet into account. Scarce books in high demand bring high prices. More common books, or those with low demand sell for less. We pay you a percentage of our selling price which varies with the saleability, scarcity and desirability of the book. If you would like to take credit toward other books, we will pay you 20% more than the cash offer.


Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.


We know people on many different levels. Some people we know personally, others we know from following them on social media, still others are influencers or famous personalities we are familiar with. The same is true with authors. The number one reason that readers buy books is because they know the author. This does not always mean that the reader is a personal friend of the author. The reader may know the author because:


The second biggest factor driving book purchasing decisions is recommendations. When a friend or family member recommends a book, people take note. However, books can be recommended by trusted resources in a number of ways:


Books are no different. People buy books to meet a need they have in their life. That need is usually for entertainment (fiction and biography/memoir books) or to learn something (nonfiction books). It might be that a person wants to lose weight, improve a relationship, or learn a new skill. Books provide both entertainment and education.


Giving gifts is a common practice. We give gifts at all important milestones and celebrations, and books make great gifts. In fact, people buy books, lots of them, to give as gifts. According to Sourcebooks CEO Dominique Raccah, 25% of trade books are bought as gifts, and 43% of books purchased as gifts are for children 12 and under.


Understanding why people buy books can inform your book marketing practices. People make purchasing decisions rooted in emotional impulses as much as logical facts. Your book marketing efforts should speak to both emotion and logic.


Following are four takeaway book marketing ideas you can use from understanding the four reasons people buy books. You can put these into practice when marketing directly to consumers and when marketing your book to the media for book publicity.


Research by BrightLocal reveals that 88% of consumers say they trust online reviews as much as personal recommendations. Ask your readers to write a review of your book. Put a request in the back pages of your book. The more positive reviews you garner, the more readers will trust your book and make a purchase.


Your promotional efforts should highlight the need your book addresses. Point the need out to your potential reader and assure them that your book provides a solution to that need. What does your book offer readers? A stress-free life? Knowledge to be a better parent? A great romance story? Make sure your readers know how your book fills a need in their life.


Sarah Bolme is the Director of Christian Indie Publishers Association. Through this organization Sarah provides assistance to small publishers and independently published authors marketing books to the Christian marketplace. Sarah is also the author of the award-winning book Your Guide to Marketing Books in the Christian Marketplace. The fourth edition will be released in February 2019.


I came across an article that was written by Andrew Rhomberg after looking over data about readers such as observations that Jellybooks has made about readers about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading?


This is the most obvious reason. We buy books, especially works of fiction, and to some extent also non-fiction titles, to be entertained. This represents several hours worth of light or deep entertainment. We escape into an imaginary world in our minds. These are books we buy and start reading within days, if not hours. If we like these books, we finish them, and if we really like them, we recommend them to our friends and acquaintances.


There exists a surprisingly large number of books that are bought not for instant gratification, but as options for future entertainment. Books, in other words, have high optionality. Our hoarding instincts comes into play, especially when it involves a Kindle countdown deal, Bookbub deal or special price promotion.


Sometimes we buy books to inform or educate us. These are mostly works of non-fiction. Depending on their quality and how well they address our needs, they may have high or low completion rates, they may not be read linearly from start to finish, they may have mostly low velocity, and their recommendation factors may be outstanding or terribly poor.


Failure to finish these books is often a function of their quality. A special case, however, is business books. Many have extraordinarily low completion rates even in view of sky-high sales because most buyers read only the first chapters. Readers get the gist of the book or absorb the main proposition and then move on to something else, leaving most of the book unread. These titles form a special category that have very low completion rates but may nevertheless have very high recommendation factors or net promoter scores.


These are also the textbooks that our professor assigns to us, the professional titles that our profession prescribes, and the educational books that we buy for ourselves for guided study to enhance our skills.


These books do not quite conform to the normal reader analytics patterns, and we will discuss them in a separate data-smart publishing post in the future. Many of the books in this category enjoy something of a captive audience.


Predicting which books will be bestowed this special status is fiendishly difficult, and reader analytics can tell us nothing in this regard. But make no mistake: some books are bought as status symbols, not so much to display conspicuous wealth, but rather to flaunt educational and societal status.


Reader analytics often reveals that these books have low completion rates but very high recommendation factors among those who read them. Their velocity is usually low, as it takes the median reader, who does read them, several weeks (or at least several weekends) to finish them. They are usually not light entertainment, but a task to read.


The graphic below is adapted from the US census figures for monthly in-store book sales and shows two prominent peaks per year: summer reading season and Christmas season. Book have been the perfect gift for many people for a long time, and rarely more so than at Christmas.


Not every book makes a good gift, though. Physical books make much, much better gifts than do ebooks, but titles are also selected as to whether they might be enjoyed by the reader, whether we think the recipientshould read them and, not to be forgotten, what choosing the book says about us. There is, in other words, a very strong social and status component to book gifting, and not every title makes a great gift.


This is an area we are actively researching. Can we distil the central factors that may make one title a better gift than another? After all, book gifting is a major, major revenue driver in publishing.


Another form of impulse book buying occurs when we buy in a certain context, like while planning for a vacation, attending an author reading, or during a similar event. Certain environmental stimuli make us particularly interested in an author, subject or topic and, being in a certain state of mind, we buy a related a book on impulse.


This books and other like it are sales pitches using simplistic pop(ular) ideas. We have interacted with the author in Linked In groups and the theories are a hodge-podge of neuro and behavioral ideas cobbled together from media headlines.


An ISBN can be a 10 or 13 digit number you can enter either one. If your book does not have a barcode or a sticker is covering the barcode look inside at the title page. The title page has publisher information and copyright details. Books published before 1970 do not have ISBN numbers and we can not buy them. 041b061a72


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