Group

My husband and I make homemade cakes and baked goods to order, also in Chilliwack. I registered with the Local Business Directory as soon as I heard about it — I thought that here, finally, was our tool for local promotion. At first, honestly, there was no result. One view a week, and it seemed to be mine. But then I realized: registration itself is like a sign on a house without a road to it. You need to do it in such a way that you are not just seen, but so that people want to stay. What helped me? First, the description. I rewrote the text — not “baked goods to order”, but told about myself, about my family, about how we started, why we only use natural products, added photos of the kitchen, not just cakes. People love personal stories, especially within the local community, where the feeling of “their own” is very important. Secondly, I asked clients to leave reviews, but not just “put a star”, but invited them to share their photos with our cakes, how they celebrated. It worked like a charm — real user content. And I commented on every review, thanked them — this also increases trust, and the site’s algorithms seem to like it. And one more thing — news. I started publishing mini-news once every couple of weeks: a new menu, seasonal offers, “cake of the week,” etc. The platform allows you to do this, but few people use it. But in fact, it enlivens the card and shows that you are active. After all these actions, over 30 orders came from Fraser Valley Local in 2 months — people directly said that they found us through the directory.